BASF Launches New ‘Valeras’ Brand Sustainable Plastic Additives Platform

A new global plastic additives portfolio brand name has been launched by BASF for its plastic additives that enable users to meet their sustainability goals. According to communications spokesperson Lillian Hoh at BASF’s performance chemicals, Europe, the Valeras portfolio includes BASF’s existing plastic additives that make a substantial sustainability contribution in the value chain. “ BASF uses a methodology--Sustainable Solution Steering, to systematically review and evaluate the sustainability aspects of all relevant product applications in the company’s portfolio. The portfolio will continuously evolve to meet customer needs and later this year will expand to include additive packages for mechanically recycled plastics and their applications.”

Initially, the company has bundled its most sustainable products—such as its well-regarded and extensive range of Tinuvin UV and thermal stabilizers on a single platform. As, such the evolving Valeras portfolio is designed to allow for resource-efficient use, extended product lifetimes, and more reusable materials and additives for recycled plastics.  

Said president of BASF’s performance chemicals Thomas Kloster, “The trend towards sustainability has been accelerating, driven by consumer demand and more stringent legislation. Our customers are facing increasing pressure regarding sustainable innovations and challenges of plastics recyclability. With Valeras, we create new value for plastics by supporting our customers on their sustainability journey with novel solutions and services. Valeras shows our broader ambition: to establish a platform that covers all our additive solutions that contribute to the sustainability goals of our customers.”

As part of its comprehensive sustainability initiatives, BASF Plastic Additives has also launched a new website (plasticadditives.BASF.com) that emphasizes its sustainability solutions and services. Visitors reportedly will easily find information organized by industries and applications. Proven customer success stories from various industries, as well as relevant product data, give further insights on best practices. In addition, it also showcases new technologies and innovations that can enable customers to make their own businesses more sustainable.