Alternative Aseptic Carton Packaging Supplier Uses Bio-Attributed LL/LDPE
Through its partnership with Ineos and UPM, Greatview launched biobased Greatview Planet packaging line for liquid dairy and non-carbonated beverages.
Beijing-based Greatview, a leading global supplier of alternative aseptic carton packaging will launch Greatview Planet, its first line of sustainable packaging for liquid dairy and non-carbonated beverages, developed through its partnership with Ineos and UPM Biofuels.
Greatview Planet expresses Greatview’s contribution to the development of the circular economy by increasing the share of renewable, wood-linked material in the packaging. Made primarily from FSCTM -certified paperboard, Greatview’s aseptic packaging material uses natural feedstock from sustainably-managed forests and other controlled sources. To protect the product inside, the cartons are laminated with polymers. With Greatview Planet, Greatview increases the share of renewable content linked to the forest by using bio-attributed, mass-balanced LDPE and LLDPE made from tall oil based bio-naphtha, fully certified to the globally recognized RSB (Roundtable on Sustainable Biomaterials) Standard 1. Tall oil is a residue of the pulping process.
Juha Rainio, UPM Biofuels’ sales & marketing director says, “We are committed to replacing fossil-based feedstocks with renewable alternatives. An excellent example of this is our UPM BioVerno naphtha, produced from tall oil - a sustainable residue of wood pulp processing – in our unique Lappeenranta Biorefinery in Finland. Our purpose is to create future beyond fossils which we can now make happen together with the RSB, INEOS and Greatview.”
The new Ineos 100% bio-attributed LL/LDPE used in Greatview Plane packaging is said to have the same material properties as conventional polymer and thus guarantees the same high quality and food safety of the Greatview Planet carton packs. Alongside the value drivers “Sustainability, Quality & Food Safety”, Greatview Planet is a “Plug & Play Solution” – ready to run on the customer’s filling line without any downtime or additional waste in case of a switch from standard Greatview packaging material to Greatview Planet. Maintaining high line efficiency and causing zero additional waste are further sustainability benefits while also ensuring low filling costs and attractive total cost of ownership (TCO) of the whole carton filling system.
According to Ineos Olefins & Polymers Europe’s CEO Rob Ingram, "This new polymer gives Greatview a competitive edge based on a certified sustainable product range. Innovation across our business continues to drive the sustainability of our products and production processes. We are working together with our customers and upstream partners to make the circular economy a reality.”
