Basell North America moved last month from Elkton, Md., back to Wilmington, Md., which was its former headquarters location. A special meeting of shareholders was scheduled for Nov. 20 to vote on the proposed acquisition of Lyondell Chemical Co., Houston. Following the merger, the intended name of the company will be LyondellBasell Industries. Tel: (302) 683-8000 • www.basell.com
You would think we’d know all there is to know about a material that was commercialized 80 years ago. Not so for polyethylene. Let’s start by brushing up on the basics.
Tobe Packaging’s breakthrough was to create its Ecolefin PE multilayer film that could be applied with a specialized barrier coating.
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Loading
Next Up
Why am I seeing this?
Dear Plastics Technology Audience Member:
Starting on Thursday August 8, 2024, PT will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.
We are doing this because the ways PT’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect PT’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PT content to internet users without attributing that content to PT.
As a result, it has become increasingly important for PT evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.
With this audience development strategy, we hope to do two things:
First, we will be better able to deliver directly to our audience the editorial content that aligns with plastics materials, processes and technologies that interest them.
Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.
PT plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PT plays in their professional lives and will join us in this effort to stay connected to them.
We thank you for your continued interest in and support of PT and welcome any questions you might have about the brand’s new content gating strategy.
