Changes Coming to How You Access PT Content

Starting on Tuesday, Oct. 1, 2024, PT will begin “gating” its staff-produced premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.

We are doing this because the ways audience finds and accesses our content are changing. Google’s search algorithms, increasingly, make it difficult to connect content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PT content to internet users without attributing that content to PT.

As a result, it has become increasingly important for PT to evolve its audience development strategy and learn as much as possible about who is accessing our content; what content they are accessing; and how they are accessing it.

With this audience development strategy, we hope to do two things:

• First, we will be better able to deliver directly to our audience the PT editorial content that aligns with the plastics materials, processes and technologies that interest them.
• Second, we will be better able to connect the materials, equipment and services our advertisers supply with the PT audience that is most interested in them.

PT plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PT plays in their professional lives and will join us in this effort to stay connected to them.

We thank you for your continued interest in and support of PT and welcome any questions you might have about the brand’s new content gating strategy.