Herbal Essences Introduces New Packaging Made with Eastman Renew Materials

Herbal Essences will be the first P&G brand to use Eastman Renew molecular-recycled plastic in its packaging. Beginning in November, Herbal Essences will introduce five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50% certified recycled plastic.

In August, P&G and Eastman announced an agreement to collaborate on initiatives that will advance the recycling of more materials, encourage recycling behavior and prevent plastic from going to waste. The launch of Herbal Essences in packaging from Eastman Renew materials, timed to coincide with America Recycles Day on November 15, is the first concrete step the companies are taking to leverage Eastman’s molecular recycling technologies.

Five Herbal Essences bio:renew sulfate-free collections will be upgraded to Eastman Renew materials beginning this month. In addition, two new collections will come to market in January 2022. These new packages will also include standardized How2Recycle labels to clarify recycling instructions and encourage recycling.

Eastman Renew materials are made via Eastman's molecular recycling technologies using waste plastic that, without this technology, would end up in landfills. These advanced recycling technologies complement traditional recycling, expanding the types and amounts of plastics that can be recycled.

“We are excited to see our partnership with Procter & Gamble reach consumers’ hands with the launch of these Herbal Essences packages,” said Chris Layton, Eastman sustainability director for plastics and circular solutions. “We are delivering solutions to the plastic waste problem right now and look forward to the continued collaboration with P&G as a leading partner.”