Prism Launches Car Mats Molded from Recycled Tires
Lines of mats are made of proprietary TPE formulated with 50% tire reclaim.
Prism Worldwide, Kirkland, Washington, has launched the CIRX car mats, crafted from its Ancora C-1082 TPE, a high-performance material that incorporates 50% recycled content derived from end-of-life tires.
“With the introduction of CIRX car mats, we have demonstrated that Ancora TPE is setting a new benchmark for sustainability,” says Mark Kinkelaar, chief commercial officer at Prism. “Our Ancora C-1082 technology represents a significant advancement in using recycled materials without compromising on quality or performance. This product exemplifies our dedication to both innovation and environmental responsibility.”
Adds Bob Abramowitz, CEO at Prism, “The launch of CIRX car mats underscores Prism’s unwavering commitment to driving change within the TPE industry. By leveraging recycled end-of-life tires in our Ancora TPE technology, we are not only reducing waste but also delivering a product that aligns with our vision for a greener future.”
The CIRX car mats are available for purchase through Walmart.com or on Prism’s website. They will be available at auto retailers shortly.
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