ExxonMobil Launches New Materials Portfolio Brand

ExxonMobil’s Signature Polymers portfolio offers a new approach to service and partnership with customers and the broader value chain. The company will introduce new programs which it says will inspire and inform the way it positions products and provides support to help customers innovate, strategize and grow. This approach will enable customers to be more confident in meeting the value chain’s complex challenges by removing complexity and inspiring enhanced collaboration. 

This new approach includes combining the polyolefin products under a single portfolio brand — Signature Polymers. Several new initiatives and strengthened programs demonstrate this commitment to customers, including:

• Established customer commitments to underpin the enhanced approach to serving customers and the broader value chain
• New “PolyView” events to facilitate industry dialogue through sharing market insights and bring together the broader value chain
• Signature polymers product architecture standardization and naming simplified to improve portfolio navigation and product selection
• A new Signature Polymers Academy focused on delivering training and workshops for our customers in key markets.

To better equip team members to serve as partners, all Signature Polymers employees are enrolled in comprehensive training to recognize methods and opportunities to listen, learn and collaborate to ultimately meet customer needs and enhance customer experience. The Signature Polymers group is providing platforms to facilitate collaboration and exchanging ideas. New, exclusive PolyView industry events are designed to increase dialog between industry leaders and bring together experts from across the value chain to address the challenges and opportunities in the plastics industry. 

As a result of industry feedback, the ExxonMobil polyolefins portfolio is now organized according to a benefit-led customer mindset.

“Our products are now positioned under a single brand, Signature Polymers. Over the next year we will transition some of our brands and grade names to better reflect the attributes and benefits they provide.  We’ll have fewer, more significant brands,” says Alechia Crown, ExxonMobil’s global brand manager, “Our high-quality polymers aren’t changing, just the names.”

The Signature Polymers Academy aims to provide training and workshop opportunities for customers and their employees. These forums are intended to serve as enablers for partners to build key relationships and capabilities to further their business.